Global Franchising Operations Management PDF
By:Ilan Alon
Published on 2012-03-12 by FT Press
Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.
This Book was ranked at 8 by Google Books for keyword Franchising.
Book ID of Global Franchising Operations Management's Books is qZ0EZR6CA8QC, Book which was written byIlan Alonhave ETAG "bJ1yhC3Ig74"
Book which was published by FT Press since 2012-03-12 have ISBNs, ISBN 13 Code is 9780132884303 and ISBN 10 Code is 0132884305
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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