The Economics of Franchising PDF
By:Roger D. Blair,Francine Lafontaine
Published on 2005-04-11 by Cambridge University Press
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
This Book was ranked at 9 by Google Books for keyword Franchising.
Book ID of The Economics of Franchising's Books is HaZuDYzXLSYC, Book which was written byRoger D. Blair,Francine Lafontainehave ETAG "vQITUbvn/kY"
Book which was published by Cambridge University Press since 2005-04-11 have ISBNs, ISBN 13 Code is 9781139443364 and ISBN 10 Code is 1139443364
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Book which have "350 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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