Commercial Visions PDF
By:Dániel Margócsy
Published on 2014-10-09 by University of Chicago Press
Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
This Book was ranked at 25 by Google Books for keyword Commercial.
Book ID of Commercial Visions's Books is h89jBAAAQBAJ, Book which was written byDániel Margócsyhave ETAG "xtNL4UaFGac"
Book which was published by University of Chicago Press since 2014-10-09 have ISBNs, ISBN 13 Code is 9780226117881 and ISBN 10 Code is 022611788X
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Book which have "336 Pages" is Printed at BOOK under CategoryScience
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