Economics and Management of Franchising Networks PDF
By:Josef Windsperger,George Hendrikse
Published on 2004-06-08 by Springer Science & Business Media
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
This Book was ranked at 26 by Google Books for keyword Franchising.
Book ID of Economics and Management of Franchising Networks's Books is KdvkAdfRMJQC, Book which was written byJosef Windsperger,George Hendriksehave ETAG "E0aqhPYlUN0"
Book which was published by Springer Science & Business Media since 2004-06-08 have ISBNs, ISBN 13 Code is 9783790802023 and ISBN 10 Code is 3790802026
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Book which have "364 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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