Clicks, Bricks & Brands PDF
By:Martin Lindström,Don Peppers,Martha Rogers
Published on 2002 by Kogan Page Limited
A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers Sensible and practical plan to transfer your brand to the electronic age Extremely successful when published in cloth in 2001 Packed with new and updated global cases Contributors Peppers and Rogers [inventors of the |1-to-1 marketing concept] are two of the world's top marketing and Internet experts This is the world's first interactive business book, updated weekly on the DualBook.com website. It examines the controversial marriage between offline retailers and online e-tailers, and tries to anticipate the direction that traditional retailing will take over the next few years and how e-tailers will contend with low earnings, weak distribution and limited customer support. It also includes contributuions from two respected online marketing experts, Martha Rogers and Don Peppers. With an intriguing mix of theory, case study, practical advice and weekly updates on the DualBook website, this respected Internet authority gives retailers and dot.com companies clear guidelines for a successful clicks-and-mortar marriage. The exclusive case studies and candid exposes reveal how the world's leading retailers and e-tailers are operating their clicks and mortar strategies. Cases include Toys 'R' Us, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com and others.
This Book was ranked at 8 by Google Books for keyword Franchising.
Book ID of Clicks, Bricks & Brands's Books is V2lEAAAAYAAJ, Book which was written byMartin Lindström,Don Peppers,Martha Rogershave ETAG "wgNMXHnAyig"
Book which was published by Kogan Page Limited since 2002 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "303 Pages" is Printed at BOOK under CategoryBusiness and Economics
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