How the Internet Became Commercial PDF
By:Shane Greenstein
Published on 2015-10-20 by Princeton University Press
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
This Book was ranked at 33 by Google Books for keyword Commercial.
Book ID of How the Internet Became Commercial's Books is a3wkCQAAQBAJ, Book which was written byShane Greensteinhave ETAG "S95dlNjxmmw"
Book which was published by Princeton University Press since 2015-10-20 have ISBNs, ISBN 13 Code is 9781400874293 and ISBN 10 Code is 1400874297
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Book which have "488 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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