From Dust to Diamonds PDF
By:David Oreck
Published on 2013-02-01 by Tag Publishing LLC
Stop Discounting! Start Selling! For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be 'sold'; they want value! Just like many small business people today, Oreck started his company on a shoestring and a dream but to compete with the national brands and big corporations, he had to get creative. This meant taking his product directly to consumers and bypassing the middlemen. Success was not easy and there were many challenges that could have suffocated his small company - but his persistence and marketing prowess kept the company going - and growing. It is easy to think that times have changed, but the truth is the consumer hasn't and once you really understand your customer you have the key that will solidify your place in the market. This is good news for all the little companies that may be wondering how they could ever compete with the bog box retailers of the world. Through unconventional wisdom that flies in the face of conventional marketing notions, Oreck explains how today's entrepreneur can create their own profitable niche in a very crowded market - no matter the economy. This specific time-tested knowledge can be the key to your business becoming profitable or falling by the wayside this year and offers more than 70 years of priceless real world marketing experience. Don't miss your chance to learn from one of the masters of business!
This Book was ranked at 27 by Google Books for keyword Bankruptcy.
Book ID of From Dust to Diamonds's Books is qynVmAEACAAJ, Book which was written byDavid Oreckhave ETAG "ND/pBMjDHCA"
Book which was published by Tag Publishing LLC since 2013-02-01 have ISBNs, ISBN 13 Code is 9781934606438 and ISBN 10 Code is 193460643X
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Book which have "176 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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