The Economics of Franchising PDF
By:Roger D. Blair,Francine Lafontaine
Published on 2010-12-31 by Cambridge University Press
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
This Book was ranked at 36 by Google Books for keyword Franchising.
Book ID of The Economics of Franchising's Books is JnTc13V2uXkC, Book which was written byRoger D. Blair,Francine Lafontainehave ETAG "3gdyC19/4nQ"
Book which was published by Cambridge University Press since 2010-12-31 have ISBNs, ISBN 13 Code is 9780521775892 and ISBN 10 Code is 0521775892
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Book which have "338 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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