The Role of Franchising on Industry Evolution PDF
By:Rosalind Beere
Published on 2017-05-11 by Springer
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.
This Book was ranked at 32 by Google Books for keyword Franchising.
Book ID of The Role of Franchising on Industry Evolution's Books is GQ_ZDgAAQBAJ, Book which was written byRosalind Beerehave ETAG "L8LGi3M5bIw"
Book which was published by Springer since 2017-05-11 have ISBNs, ISBN 13 Code is 9783319490649 and ISBN 10 Code is 3319490648
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Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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